The main goal was to provide Profi with visual content designed to instantly charm and stir desire into their customers’ tummies. “fiiGO” was a new concept so it was utterly important for them to confer it a top-notch aspect with photos and videos tastefully crafted to microscopic details.
It won’t be an exaggeration to start with saying that our cooperation with the CIECH brand is flourishing in many fields! We support CIECH Sarzyna in omnichannel activities on 7 European markets. Moreover, we have been cooperating with the CIECH Sole company since 2021.
The key objective was to design the magazine’s concept and define its tone in a way that is relatable and that would speak to the heart of the – technical – reader. For that matter, we had to genuinely put ourselves in the reader’s shoes and, ultimately, to convey the information in a form that was coherent to our previous understanding.