Scope of cooperation.
- Graphic concept of specialized magazine (design, print, project coordination, distribution)
- Strategic design crafted according to the profiles of target audiences
The key objective was to design the magazine’s concept and define its tone in a way that is relatable and that would speak to the heart of the – technical – reader. For that matter, we had to genuinely put ourselves in the reader’s shoes and, ultimately, to convey the information in a form that was coherent to our previous understanding.